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  • Writer's pictureOgi Grba

How to Start a Business: The Seedling Stage of Planting Your Business Idea

Updated: Nov 24, 2023


An image capturing the essence of growth and potential in business, represented through the metaphor of planting. In the center, a young olive sapling with a few ripe olives stands in a pot of soil, symbolizing the nurturing of a new business. To the left, a bowl full of coffee beans and a closed notebook with a pen on top reflect the energy and planning involved in entrepreneurship. To the right, a steaming cup of coffee sits beside a miniature watering can and pencils, alluding to the cultivation and creativity needed in business ventures. The background is a tranquil field with sun rays filtering through the mist, evoking a sense of new beginnings and natural growth. Surrounding the sapling are scattered coffee beans and olive leaves on rich, fertile soil, blending the themes of coffee and olive trees to represent the entrepreneurial journey.

Welcome back, coffee aficionados and aspiring entrepreneurs! As we continue our journey, today's focus is on the crucial initial step in entrepreneurship: Planting Your Business Idea – The Seedling Stage.

Selecting Your Business Idea – Choosing Your Bean Imagine you're selecting a coffee bean for your perfect brew. Similarly, choosing the right business idea is foundational for your entrepreneurial venture. It's about finding an idea that resonates with your passion, leverages your skills, and fills a market gap. Consider Howard Schultz, the driving force behind Starbucks. He didn't invent coffee shops, but he transformed them by aligning his passion for coffee with a unique business model that turned Starbucks into a global phenomenon.

Tips for Selecting Your Idea:

  1. Passion: Your business should align with what you're passionate about. According to a Deloitte study, businesses driven by passion are 30% more innovative and 40% more likely to create new products and markets.

  2. Skills: Assess what you're good at. Skills are the tools you'll use to nurture your idea.

  3. Market Needs: The best ideas often come from solving real problems. Airbnb, for example, revolutionized the lodging industry by addressing the need for affordable, home-like accommodations for travelers.


Planting the Seed – Getting Started Like planting an olive seed, starting your business requires preparation. It's about laying down the right conditions for growth.

  1. Research: Understand your industry. Did you know that 42% of startup failures are due to a lack of market need for their product (CB Insights)?

  2. Business Plan: This is your roadmap. A well-crafted business plan can increase your chance of success by 16% (Small Business Administration).

  3. Feedback: Constructive feedback is invaluable. Jeff Bezos, Amazon's founder, is known for his culture of customer obsession, using feedback to drive innovation.


Nurturing Your Seedling – Initial Steps In its early stages, your business, like a young olive tree, needs careful nurturing.

  1. Branding: Your brand is your business's identity. Companies with strong branding see a 23% increase in revenue on average (Forbes).

  2. Building a Network: Networking is key. LinkedIn reports that 80% of professionals consider networking crucial to career success.

  3. Learning and Adapting: The business landscape is constantly evolving. Companies that adapt to market changes are 3.5 times more likely to outperform their peers (McKinsey & Company).

The Journey Ahead Remember, entrepreneurship is a journey filled with learning and growth. Patience, perseverance, and passion are your allies in this adventure. As an olive tree takes time to mature and bear fruit, so does a business.

Join us in our next post, where we'll delve into Developing Your Business Plan, outlining strategies for growth and success.

So, let's raise our cups to this exciting journey. Here's to planting seeds and nurturing dreams!

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